Summer is here, and Levi’s has just dropped its latest collection of denim fits, promising something for everyone, regardless of style, mood, or occasion. From retro-inspired flares to timeless classics, Levi’s has introduced close to 15 new fits for the season.
The brand’s campaign, “New Fits, Infinite Possibilities,” features the stunning Deepika Padukone, renowned fashion icon and Levi’s brand ambassador, showcasing the latest fits.
For those looking for comfort and effortless ’90s-inspired style, Levi’s presents a range of Loose Fits. Whether you prefer low-waist or high-waist, there’s a fit for you. The Low Loose channels Y2K vibes with its wide, straight leg, while the High Loose offers a flattering silhouette with a cinched-in waist and relaxed leg. Levi’s also pays homage to the ’90s with the ’94 Baggy and ’94 Baggy Wide Leg, both boasting an easy, baggy silhouette.
Straight Jeans never go out of style, and Levi’s proves it with its latest offerings. The Wedgie Straight is vintage-inspired and ultra-flattering, while the Ribcage Straight Ankle features a record-breaking high rise and a summer-ready ankle crop. And for those who love a vintage look, the 80’s Mom jeans combine a high waist, relaxed silhouette, and tapered leg.
Levi’s takes a bold step with its range of Flared Jeans. The Ribcage family of fits introduces The Ribcage Cropped Boot, Ribcage Wide Leg, and the newest addition, the Ribcage Bell, featuring a super exaggerated bell leg that elongates the legs for days.
Amisha Jain, Managing Director & SVP at LS&Co South Asia, Middle East, Africa, commented, “Levi’s has always been a pioneer in women’s jeans, bringing together quality and fashion. For our consumer, style is an expression and extension of self, and this range of fits offers women the options they seek for every occasion. Deepika Padukone, as our brand ambassador, truly embodies how you can express yourself in denim. Through this campaign, we hope women will find their new favourite pair, in which their style comes to life.”
New Fits. Infinite Possibilities is an invitation for women to explore and experiment with Levi’s latest denim collection, finding the perfect pair to express their unique style.
