Lifestyle

Stanley Lifestyles redefines luxury with new store in Gurgaon

In a dazzling celebration of opulence and sophistication, Stanley Lifestyles, unveiled their flagship store, Stanley Level Next, in Gurgaon. Tucked away in the Sultanpur area, this sprawling 22,000 sqft space promises to be a haven for homeowners, architects, and interior designers in search of the epitome of home furnishing luxury. The grand opening adds to Stanley Level Next’s presence, with existing stores in Bangalore, Cochin, Hyderabad, Mumbai, and Delhi.

Stanley Level Next is the crowning achievement of Stanley Lifestyles’ 24-year journey dedicated to quality and exquisite craftsmanship. This haven for home solutions transcends the ordinary, offering a range from bespoke kitchens and wardrobes to living, dining, and bedrooms. It encapsulates the brand’s commitment to creating refined elegance in every corner of your living space. Following the triumphant launch in Hyderabad, Stanley Lifestyles has set its sights on expanding further into cities across India.

Sunil Suresh, the Managing Director of Stanley Lifestyles, expressed his enthusiasm on this occasion, saying, “We are thrilled to bring the Stanley Lifestyles experience to Gurgaon. Our mission has always been to provide authentic, premium-quality luxury home furnishings, and with our expanded physical presence, we are ready to serve our customers better. We are eager to welcome our customers and offer them exceptional products and service at our new location.”

The growth of Stanley Lifestyles is evident in its vast network of 62 stores, including 38 ‘company-owned and company-operated’ stores in major metro-cities and 24 ‘franchisee-owned and franchisee-operated’ stores spread across 25 cities in nine states and union territories in India. Operating from two manufacturing facilities in Bengaluru, Stanley Lifestyles is well-positioned to meet the demands of the high-growth trajectory witnessed in the Indian furniture market.

Speaking about the sector’s boom, Sunil highlighted, “The organised market accounted for 26% of the total furniture and home goods market in Fiscal 2023, and we anticipate this figure to grow to 35% by Fiscal 2027. Stanley Lifestyles is poised to contribute significantly to the evolution of the organised furniture market in India.”

Stanley Lifestyles not only focuses on luxury but also places a strong emphasis on sustainability. Their designs are not just aesthetically pleasing but also practical, functional, and ergonomically sound, ensuring durability. The company is committed to producing fine modern furniture from ethically sourced raw materials globally, with a vision to establish “Made in India” as a globally recognised entity.

As India’s largest super-premium and luxury furniture brand, commanding a market share of 5.61% in terms of revenue in Fiscal 2022, Stanley Lifestyles continues to lead in high-end furniture and lifestyle accessories. Their outlets and design studios nationwide serve as inspiration hubs for design enthusiasts, showcasing beautifully crafted products in settings that allow customers to visualise them in a home environment and derive unique ideas for home décor.

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