In a groundbreaking move that promises to reshape the fitness industry in India and beyond, FITPASS, the nation’s premier fitness and wellness platform, has forged a strategic partnership with Wexer, the global leader in digital content provision. This collaboration represents Wexer’s debut in the Indian market, where FITPASS has long been dedicated to making fitness both accessible and affordable to nearly 50% of India’s youth, who reside in tier 3 and tier 4 cities.
This partnership is more than just a business arrangement—it’s a pathway to innovation and long-term growth. It seeks to revolutionise the Indian and global fitness technology sectors, leveraging FITPASS’s extensive network and Wexer’s expertise in digital solutions to create unmatched fitness experiences. The synergy between the two entities aims to make fitness accessible to every corner of India, particularly in underrepresented areas where affordable and inclusive fitness solutions are in high demand.
One of the partnership’s cornerstones is its commitment to catering to a wide range of demographics in India, from teenagers to the elderly, by customising Wexer’s offerings. A significant emphasis is placed on enhancing accessibility and affordability in tier 3 and tier 4 cities, where nearly half of the nation’s youth resides. This approach underscores FITPASS’s dedication to inclusivity and its mission to make fitness accessible to all, regardless of location.
FITPASS has an extensive range of Fitness & Wellness Modalities, including Bootcamp, Cycle, Box & Fight, Cardio, Cycling, Dance, Pilates, Strength, Stretch & Recover, Wellness, and Yoga. The platform also features over 2900 international trainers from more than 50 countries, reflecting FITPASS’s commitment to delivering a holistic fitness experience for all age groups.
Moreover, FITPASS offers specialised programs for teenagers, pregnant women, and postpartum women, providing comprehensive health approaches and online videos. This attention to diverse demographics underscores FITPASS’s holistic approach to health and wellness.
The partnership also enhances FITPASS-TV, incorporating content from globally renowned studios and trainers. This development makes premium fitness content accessible to millions of existing and new users.
Akshay Verma, Co-founder of FITPASS, envisions the partnership as a significant step in redefining fitness accessibility in India. “Our strategic partnership with Wexer is a pivotal step in redefining fitness accessibility in India, home to the world’s largest working population. This collaboration is more than a business alignment; it’s about fueling innovation and long-term growth in fitness culture. By enhancing FITPASS offerings, we aim to empower India’s vast workforce to be fit, strong, and healthy. Our mission extends beyond urban centers; we are committed to penetrating rural areas, which house a large part of our population across age groups. With Wexer’s expertise in fitness technology, we aspire to bridge the fitness accessibility gap, making top-tier fitness experiences a reality for every Indian, regardless of their location.”
Sam Aldred, Head of APAC at Wexer, echoes this excitement, stating, “Wexer is thrilled to support FITPASS, a rapidly expanding and forward-thinking brand, in broadening their digital offerings. This collaboration marks a pivotal moment for Wexer in India, and the partnership aligns seamlessly with Wexer’s brand motto, adding value by enhancing accessibility and engagement in the evolving fitness landscape.”
The partnership not only opens up significant growth opportunities in India’s fitness and wellness sector but also showcases the shared commitment of both organisations to delivering exceptional fitness experiences nationwide, contributing to holistic well-being.
