India’s diversity in culture, texture, fabrics and attire is unparalleled in the world. Fashion and Fitness speaking for generation Y, was the first ever fashion magazine of India that seeks to explore & showcase India’s wealth in the genre unlike other fashion magazines that ape the west only. Fashion and Fitness magazine launched its online edition in 2017 for better audience reach which would also be pocket friendly. A fashion & lifestyle magazine, with latest fashion designs at its core, is read by the young, young at heart and upwardly mobile individuals. Seventy per cent of this readership constitutes young men and women, aspiring for the best in life. They have the power and are influential decision-makers. The magazine is particularly of special interest to the Fashion, Fitness, Beauty & Grooming, Jewellery, Wedding Planning, Travel, Health and Home Maker besides other segments.